Five Reasons For Using (or Not) Klout
1) Tracking your results
As a web site wishes to intermittently conducting a WebScan to determine what points can be improved and where we will act to get a little more performance internally, our position in social networks can be assessed and guide us thru the data that Klout give us.
2) Do you influence anyone?
Klout gives us a picture not just about our influence in social networks, but about who we influence. It is not the same to influence Ricky Martin and Britney Spears than influence our cousin and his neighbour.
3) Are you relevant?
One of the key features this website will offer us is that with their number, will equal a section that shows us where are we relevant. Irrespective of what many of us only influence or status to influence users, it’s very important this influence will be related to the area where we wish to be a reference or in which your employer must be referring potential employees. It is very important to understand if we are great rated in Maths, Travels or Basketball.
4) Are you active?
One of the features of Klout is that it permits to keep watch on our own activity. Like in our usual live, if we remain inactive in the net, we’re going to see how our level of influence goes down.
If the information provided is not liked by our fans, our the quality we provide is not as predicted, or it doesn’t meet their requirements, our level of influence will go down. On the other hand, if we have more contacts on social networks we’re going to see how this factor increases, and with it our Klout number.
5) This is Internet, everything must be controlled!
From adds in Yahoo to Twitter supporters or friends in Facebook to contacts in LinkedIn, Internet is characterized because everything can and must be tracked. Our capability to influence others is not an exception, and Klout gives us a numerical data to establish a scale and compare ourselves with others.
Are you ready for this?
Abel Pardo is Chief Executive Officer of Aigen Digital Marketing, specialized in Social Media and Diseo Web and Professor of Marketing at the Universidad de Leon.